The One About Creative Marketing
Welcome to Episode 4 of the “Our Creative Hustle Podcast” where we find Kaycee Lemongello of Kaycee Lemondrop, and Amy Ford from Bloom and Grow Media look back at their business journeys and discuss what marketing platforms they started with and have used in building their businesses...Let's listen in!
Both Amy and Kaycee started using Facebook and Instagram for their businesses before using Pinterest. While they loved and had personal Pinterest accounts, Facebook and Instagram were good starting points for their businesses because they were free and easy to use. They both incorporated Pinterest along their journey and have been all in ever since!
Donna from Texas asked, “Where do I start marketing my Etsy shop?” Kaycee’s first response was asking, “Who is your demographic?” Once you know that, you are able to choose a marketing platform that fits your needs. She also points out that for sellers, your product is your content. Restructure your content so that it can be used across your marketing platforms, because people buy from people, not from logos. Amy has a purpose for each marketing platform she uses. She goes on to mention that you do not need to overwhelm yourself using every platform in the beginning. Both Amy and Kaycee discuss the courses that have guided them as they have built their businesses. They wrap up today’s podcast by giving advice on how to find the right course or coach for you.
- where we started with marketing on social
- why we love Pinterest
- listener sent and email to ask where she should start marketing with her Etsy shop
- make sure you know where your audience is and focus on one platform
- you don't need to be on all the social platforms
- what courses or marketers to take or follow to learn more social marketing tips
- make sure you do your homework before investing in coaching or a course
Amy's Checklist: Get Started on Pinterest
If you have questions or want to join the conversation, email us at:
IG - @bloomandgrowmedia
FB - bloomandgrowmedia
IG - @kaycce_lemondrop
FB - KayceeLemonDrop