Our Creative Hustle Podcast
The One About Creative Marketing

The One About Creative Marketing

March 31, 2021

The One About Creative Marketing

Welcome to Episode 4 of the “Our Creative Hustle Podcast” where we find  Kaycee Lemongello of Kaycee Lemondrop, and Amy Ford from Bloom and Grow Media look back at their business journeys and discuss what marketing platforms they started with and have used in building their businesses...Let's listen in!

Episode Summary:

Both Amy and Kaycee started using Facebook and Instagram for their businesses before using Pinterest. While they loved and had personal Pinterest accounts, Facebook and Instagram were good starting points for their businesses because they were free and easy to use. They both incorporated Pinterest along their journey and have been all in ever since! 

 

Donna from Texas asked, “Where do I start marketing my Etsy shop?” Kaycee’s first response was asking, “Who is your demographic?” Once you know that, you are able to choose a marketing platform that fits your needs. She also points out that for sellers, your product is your content. Restructure your content so that it can be used across your marketing platforms, because people buy from people, not from logos. Amy has a purpose for each marketing platform she uses. She goes on to mention that you do not need to overwhelm yourself using every platform in the beginning. Both Amy and Kaycee discuss the courses that have guided them as they have built their businesses. They wrap up today’s podcast by giving advice on how to find the right course or coach for you.

 

Highlights:

  • where we started with marketing on social
  • why we love Pinterest
  • listener sent and email to ask where she should start marketing with her Etsy shop
  • make sure you know where your audience is and focus on one platform
  • you don't need to be on all the social platforms
  • what courses or marketers to take or follow to learn more social marketing tips
  • make sure you do your homework before investing in coaching or a course

 

Links:

Community.etsy.com

Amy's Checklist: Get Started on Pinterest

Simple Pin Media/Podcast

Hardworking Mom

Jennifer Allwood Podcast

 

If you have questions or want to join the conversation, email us at: 

ourcreativepodcast@gmail.com

 

Follow Amy:

IG - @bloomandgrowmedia

FB - bloomandgrowmedia

Email: amy@bloomandgrowmedia.com

Web: https://bloomandgrowmedia.com

Follow Kaycee:

IG - @kaycce_lemondrop

FB - KayceeLemonDrop

Email: kaycee@kayceelemondrop.com

Web: https://kayceelemondrop.com/

 

The One With The Tools & Tips

The One With The Tools & Tips

March 21, 2021

Episode Summary: 

Week three of the “Our Creative Hustle Podcast” finds Kaycee Lemongello of Kaycee Lemondrop, and Amy Ford from Bloom and Grow Media discussing all things tools and tips for Etsy and Shopify! Follow along to find out their best advice for using apps with these platforms.

 

Apps can make eCommerce stores more efficient and help us expand our reach. ERank is an affordable app that Kaycee requires for all of her Etsy clients. This is a valuable, affordable tool for SEO and researching your competition. Amy and Kaycee talk about what a good ranking is and give examples of what you should look for when doing your SEO research. These tools help the seller really niche down and get specific with their keywords. 

 

For Shopify, Amy uses Pop Up to encourage customers to join her email list. Kaycee is researching Zorex and is looking forward to playing around with this app more. Quickbooks is an app both entrepreneurs use to keep their finances organized for their businesses. For affiliate sales, Kaycee discusses the value of the Affiliatly app which allows you to pay a commission to people you invite to be affiliates for your product. This app has flexible options for the user. Overall, with any app you choose, it’s important to read, research, and understand the apps you are thinking about using because this is an investment in your business.

Highlights:

  • Favorite apps for Etsy and Shopify
  • Add Social Media (Facebook, Instagram, Pinterest,) to the back end of your website
  • For Etsy, Kaycee requires ERank for all her clients
  • Trends.pinterest is another go-to for Etsy
  • Kaycee also uses Keyword Explorer
  • Amy uses Pop Up on Shopify
  • Kaycee is looking into Zoorix
  • Both use Quickbooks
  • For Affiliate Sales, Affiliatly gives you some control
  • Always read reviews, research the program overview before committing
  • You do not need all of these apps at once

 

Links:

ERank: https://erank.com/

Pinterest Trends Tool: https://trends.pinterest.com

Keyword Explorer: https://moz.com/explorer

Pop up: https://apps.shopify.com/   - there are several to choose from

Zoorix: https://apps.shopify.com/zoorix

Quickbooks: https://quickbooks.intuit.com/

Affiliatly: https://apps.shopify.com/affiliatly

Etsy Integration into Shopify App: https://apps.shopify.com/etsy-marketplace-integration

 

If you have questions or want to join the conversation, email us at: 

ourcreativepodcast@gmail.com

 

Follow Amy:

IG - @bloomandgrowmedia

FB - bloomandgrowmedia

Email: amy@bloomandgrowmedia.com

Web: https://bloomandgrowmedia.com

Follow Kaycee:

IG - @kaycce_lemondrop

FB - KayceeLemonDrop

Email: kaycee@kayceelemondrop.com

Web: https://kayceelemondrop.com/

The One About Shopify vs Etsy

The One About Shopify vs Etsy

March 12, 2021

Episode Summary: 

In episode two of “Our Creative Hustle Podcast,” our hosts Kaycee Lemongello of Kaycee Lemondrop and Amy Ford from Bloom and Grow Media, break down Etsy and Shopify ECommerce stores. Tune in to hear their thoughts on working with these platforms. 

 

Shopify is an e-commerce platform that Kaycee feels is a hidden gem many people do not think to use. It is basically a website you can sell products from. Shopify is easy and affordable to design and set up to meet the needs of your business. As the owner of your Shopify site, you can make it as simple or elaborate as you like. YouTube videos are available to guide you through the setup process or you can reach out to the Shopify platform for help. As your business grows, you can add more categories, flows, or even a blog to expand your Shopify site. Email and discount pop-ups are also available so you can build your email list and give your customers rewards for shopping with you. If a Shopify site sounds like a good fit for you, sign up for the blog which provides information on trends of what is selling and popular.

 

Etsy is also an e-commerce platform that is affordable, user-friendly, and perfect for starting out. Sellers often begin their e-commerce experience on Etsy and then expand to a site like Shopify, ultimately keeping both sites for selling their products. This actually works out well because Etsy handles billing, fees, and review prompts for you. The more frequently you add products to your shop, the higher up on the list you are, making your products more visible. Consistency is key to continue developing products and making them available to customers. In time, your system for getting each product listed will become second nature. Knowing your customers and going the extra mile in packaging and follow-ups will go a long way in repeat sales. A little thank you email inviting them to sign up for email updates and sales is a great personal touch, while honoring the terms and conditions of Etsy. If you think an Etsy shop is a good way to see if e-commerce is for you, sign up for the blog which discusses tips and tricks for your shop.

 

Highlights:

  • Etsy vs Shopify
  • Amy and Kaycee both have clients that use these platforms
  • Shopify is a hidden gem many people don’t think to use
  • Etsy is a platform Kaycee really loves
  • Trends tool on Pinterest is helpful for Etsy Sellers and for Shopify sellers as well
  • Both Shopify and Etsy blogs are a great place to start if you’re thinking about opening a shop
  • Do your research, make that pros/cons list, read those reviews

Links: 

Trends.pinterest.com - https://trends.pinterest.com/?country=US                                                                 

Etsy blog - https://blog.etsy.com/en/

Shopify blog - https://www.shopify.com/blog

How to Create Your Own Natural Oasis at home -

 

If you have questions or want to join the conversation, email us at: 

ourcreativepodcast@gmail.com

Follow Amy:

IG - @bloomandgrowmedia

FB - bloomandgrowmedia

Email: amy@bloomandgrowmedia.com

Web: https://bloomandgrowmedia.com

Follow Kaycee:

IG - @kaycce_lemondrop

FB - KayceeLemonDrop

Email: kaycee@kayceelemondrop.com

Web: https://kayceelemondrop.com/

The One About Us

The One About Us

February 28, 2021

This is the very first episode of the “Our Creative Hustle Podcast” Introducing our hosts, Kaycee Lemongello of Kaycee Lemondrop, and Amy Ford from Bloom and Grow Media. They are Pinterest Marketing experts working with creative entrepreneurs.  

 

Amy and Kaycee are going to give a little background of how they got started in their business and what they love about being an online business owner. Also what they have planned for future episodes and little peek into their personalities. We are keeping it real and raw. We hope you will be inspired to start your own creative hustle. 

 

Highlights: 

00:58  How we met

01:35  Kaycee’s Story

02:15  Kaycee hires biz coach Jennifer Allwood

02:50  Kaycee working with Laurie Jacobs (creative biz coach)

04:40  Amy’s Story

06:35  Amy started her VA business 

07:40  Amy joins Become a Pinterest VA Today

10:35  What we are going to talk about this season, hustle without the hustle

11:35  You can do this too, start your own business

13:04  In Episode 2 we will chat Etsy vs. Shopify

 

Links:

Jennifer Allwood - Biz Coach

Laurie Jacobs - Hardworking Mom

Become a Pinterest VA Today

 

If you have questions or want to join the conversation, email us at: 

ourcreativehustlepodcast@gmail.com

 

Follow Amy:

IG - @bloomandgrowmedia

FB - bloomandgrowmedia

Email: amy@bloomandgrowmedia.com

Web: https://bloomandgrowmedia.com

Follow Kaycee:

IG - @kaycce_lemondrop

FB - KayceeLemonDrop

Email: theesociallemon@gmail.com

Web: https://kayceelemondrop.com/

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