In episode two of “Our Creative Hustle Podcast,” our hosts Kaycee Lemongello of Kaycee Lemondrop and Amy Ford from Bloom and Grow Media, break down Etsy and Shopify ECommerce stores. Tune in to hear their thoughts on working with these platforms.
Shopify is an e-commerce platform that Kaycee feels is a hidden gem many people do not think to use. It is basically a website you can sell products from. Shopify is easy and affordable to design and set up to meet the needs of your business. As the owner of your Shopify site, you can make it as simple or elaborate as you like. YouTube videos are available to guide you through the setup process or you can reach out to the Shopify platform for help. As your business grows, you can add more categories, flows, or even a blog to expand your Shopify site. Email and discount pop-ups are also available so you can build your email list and give your customers rewards for shopping with you. If a Shopify site sounds like a good fit for you, sign up for the blog which provides information on trends of what is selling and popular.
Etsy is also an e-commerce platform that is affordable, user-friendly, and perfect for starting out. Sellers often begin their e-commerce experience on Etsy and then expand to a site like Shopify, ultimately keeping both sites for selling their products. This actually works out well because Etsy handles billing, fees, and review prompts for you. The more frequently you add products to your shop, the higher up on the list you are, making your products more visible. Consistency is key to continue developing products and making them available to customers. In time, your system for getting each product listed will become second nature. Knowing your customers and going the extra mile in packaging and follow-ups will go a long way in repeat sales. A little thank you email inviting them to sign up for email updates and sales is a great personal touch, while honoring the terms and conditions of Etsy. If you think an Etsy shop is a good way to see if e-commerce is for you, sign up for the blog which discusses tips and tricks for your shop.
- Etsy vs Shopify
- Amy and Kaycee both have clients that use these platforms
- Shopify is a hidden gem many people don’t think to use
- Etsy is a platform Kaycee really loves
- Trends tool on Pinterest is helpful for Etsy Sellers and for Shopify sellers as well
- Both Shopify and Etsy blogs are a great place to start if you’re thinking about opening a shop
- Do your research, make that pros/cons list, read those reviews
Trends.pinterest.com - https://trends.pinterest.com/?country=US
Etsy blog - https://blog.etsy.com/en/
Shopify blog - https://www.shopify.com/blog
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If you have questions or want to join the conversation, email us at:
IG - @bloomandgrowmedia
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IG - @kaycce_lemondrop
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